Local businesses can hugely benefit from the internet as part of their marketing. Have you thought how you can earn a share of that marketing budget? How can local search help customers and how can you provide internet marketing services to local businesses?
Around 40% of searches on Google include local content. People are more likely to search for ?SomeTown Accountants? than just Accountants, if they are local to that town. Customers are changing how they find things, yet not many internet marketers have taken advantage of this growing trend in local search.
Customers are using local search more often. With the evolution of mobile apps and there being 3 times as many mobile devices out there as PCs, you can see why. They use internet access to get information (even Encyclopaedia Britannica is going to be available online now) and to find local businesses. People no longer need to trawl local papers or directories to find a product or service. They can quickly find what they want and get more information about local business, including a location map online.
Local searching has changed the way customers behave, which is why local businesses need to include local search into their marketing strategy. They may not know how. So you can claim a share of their marketing budget. Google Plus alongside Google Maps offers easily learned ways to provide internet marketing services that will get local business ranking highly, on a budget.
You have the opportunity to offer internet marketing services using a learnable system that can be used in any local area (not just US or UK). Provide the service your business customer wants, build a relationship, get repeat business and referrals. Join local business associations which provide a platform for promoting your services to people in business locally.
There is less competition for geographical keywords, so it is easier to offer your service. If your client needs the domain Accountants, you will be lucky to find accountants.co.uk or .com available, although you might be able to buy it from who ever has it currently registered at a fairly high price. If the domain you want is SomeTown Accountants there will be less competition for that, more chance of it being found by local customers and greater value to the local business. This is an easy and quick way to get your local business customer?s website ranking highly on the major search engines.
Often local businesses are small to medium sized, with a modest marketing budget. If you can help proprietors get more leads, more prospects and better cash-flow into their businesses, they will pay you for your internet marketing services. Get results economically by outsourcing the work to the right people. 500 spent on a good outsourcer (the local business does not necessarily know how to outsource internet services) can deliver local search marketing resources the local business will gladly pay around 2000 for.
Internet marketing isn?t core business for most local businesses. Many prefer to stick with what they are good at (e.g. carpentry, cooking). They need someone to deliver a cost effective internet presence that gets them more customers.
When you find the right training and support you can quickly build a business providing internet marketing to local business.
Georgio and his business colleague are happy to share a few internet business tips with you and to let you in on the very few training courses he has found to deliver exactly what they promise.
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